Mark J. Hing

Castle Pines, CO 80108

Professional Experience

Valsoft/Hudson Group, Westford, MA,   6/2015 – 3/2020

SEO/Content Marketing Analyst, Transportation software company            

  • Managed over 20 websites and created digital marketing strategies for client sites.

  • Prepared monthly website traffic reports based on Google Analytics.

  • Increased traffic on sites by 20% to up 100%.

  • Performed reputation management on Social Media accounts

  • Created content for Social Media, Blogs, Press Releases, and Advertisements.

  • Increased customer engagement and developed brands on social media.

SignatureForum, Northbrook, IL,   7/2007 – 11/2014

SEO Specialist, Lead generation company for luxury industries      

  • Optimized keywords and site structures for over 200 websites.

  • Prepared monthly traffic reports based on Google Analytics.

  • Recruited, trained, and managed a team of SEO professionals.

  • Planned and implemented link building strategies to increase website popularity and gain visibility on major search engines.

  • Developed and implemented social media strategies for major brands.

  • Purchased third party leads from other industry sites.

  • Created and maintained PPC campaigns for Google Adwords.

Education

The School of the Art Institute, Chicago, Illinois

Master of Fine Arts in Writing                                               

 

Columbia College, Chicago, Illinois

Bachelor of Arts in Writing                                                

Graduated with honors

Skills 

Experienced with Webmaster Tools, Google Analytics, PPC Adwords, Database software (Crystal Reports), SEMRush, Moz, Basic HTML, Microsoft Office Suite including Excel and PowerPoint, Adobe Photoshop, Dreamweaver.

Extensive knowledge of Facebook, Twitter, Instagram, and other social networks, as well as blogging platforms such as WordPress.